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Refresh pages that are losing visitors

Ask your assistant which pages are losing Google traffic, how fast, and which searches they are slipping on.

Older posts often lose visitors slowly, and the loss is easy to miss. MeasureScale lets your assistant find the pages that are fading and show how much they lost. You can then pick which pages to update first.

Questions to ask

Find fading pages

  • “Which of my blog posts lost the most Google clicks this month?”
  • “Which pages lost at least half their traffic compared with last month?”
  • “Which pages are growing, steady or losing traffic over the last year?”

Understand one page

  • “Show me how my banana bread recipe has done in Google day by day.”
  • “Which searches did my gluten-free guide slip on since last month?”

Check what visitors do

  • “Which landing pages lost visitors in Google Analytics?”
  • “Do visitors still engage with my fading pages?”

A good conversation

Here is an example of how a conversation can go.

  1. You ask: “Which of my pages are losing Google traffic?” The assistant compares the last 4 weeks with the 4 weeks before. It lists the pages that lost at least a fifth of their clicks, largest loss first.
  2. You ask: “Is that a short dip or a longer trend?” The assistant checks your site over 1, 3, 6 and 12 months. It tells you whether each period is growing, steady or declining.
  3. You ask: “Which searches did my top fading page lose?” The assistant lists the searches where that page’s ranking fell the most.

Reading the answer

  • Each page is labelled by how much it changed. A page that kept half its traffic or less is a severe decline. A page with no traffic left is lost.
  • Pages with very little traffic before are left out by default. A tiny page can swing a lot by chance.
  • Google data takes about 3 days to settle. Very recent days can look lower than they will end up.
  • The tools read your top 1,000 pages. A page missing from that list may still get some traffic.
  • A long view needs history. Search Console keeps about 16 months, so a 12-month comparison can be incomplete.

Tips

  • Ask for a date range, such as “last month compared with the month before”.
  • Ask about one section, such as “only my blog posts”.
  • Pick one or two pages to update, then ask about their searches.
  • After you update a page, ask the assistant to save a dated note. You can then check the page again later.

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