# See which pages and searches earn money

> Ask your assistant which landing pages and Google searches bring sales, sign-ups and revenue, using Search Console and Google Analytics together.

Traffic matters most when it leads to a sale or a sign-up. Search Console knows what people searched. Google Analytics knows what they did next. MeasureScale lets your assistant join the two, so you can see which pages and searches bring value.

## Questions to ask

### Pages that earn

- "Which landing pages from Google bring the most revenue?"
- "Which pages get lots of Google clicks but few sales?"
- "How did my shop do last month in sales and revenue?"

### Searches that earn

- "Which Google searches bring in the most revenue?"
- "Which searches bring people who sign up for my newsletter?"

### Conversions

- "How many key events did my site have last month?"
- "Where do people drop off between product page and checkout?"

## A good conversation

Here is an example of how a conversation can go.

1. You ask: "Which landing pages bring the most revenue?" The assistant lists your landing pages with their Google clicks beside their visits, conversions and revenue from Google Analytics.
2. You ask: "Which searches lead to that revenue?" The assistant estimates how much revenue each search brings. It shares each page's revenue between the searches that led people there.
3. You ask: "Which pages get clicks but no sales?" The assistant points out pages with many clicks and few conversions. Those pages may need a clearer next step.

## Reading the answer

- Revenue per search is an estimate. It shares a page's revenue by each search's share of clicks. It does not prove that a search caused a sale.
- The Google Analytics numbers count every visit to the page, from any source. They are not limited to visitors from Google Search.
- Search Console hides rare searches. Revenue from those visitors is not assigned to any search.
- Revenue is in your Google Analytics currency. The answer covers totals, not single products.
- A **key event** is an action you marked as important in Google Analytics, such as a purchase or a sign-up.

## Tips

- These questions need a Google Analytics property linked to your Search Console site. If none is linked, the assistant tells you where to link one in MeasureScale.
- Ask for a full month or longer. Sales on a small site vary a lot from week to week.
- Ask follow-ups about one page, such as "What searches bring people to my cake order page?"
- If you have several sites, name the one you mean.

## Read more

- [Blending Search Console and GA4](/methodology/blended/)
- [Sampling, thresholds and row caps](/methodology/sampling-and-row-caps/)
- [Decide what to write next](/use-cases/what-to-write-next/)