# MeasureScale > MeasureScale connects Google Search Console and Google Analytics 4 to AI assistants over MCP. Server URL: https://mcp.measurescale.com/mcp. These docs cover setup, what you can ask, how each analysis works, and how data is handled. ## Start here - [What MeasureScale is](https://docs.measurescale.com/getting-started/introduction.md): MeasureScale lets you ask your AI assistant about your site's Google search traffic and revenue in plain words. - [Quickstart](https://docs.measurescale.com/getting-started/quickstart.md): Create an account, connect Google, add MeasureScale to your AI assistant and ask your first question. - [AI client setup](https://docs.measurescale.com/getting-started/ai-client-setup.md): Add MeasureScale to ChatGPT, Claude or another AI client, approve access and check that it works. - [Connect Search Console and GA4](https://docs.measurescale.com/getting-started/connect-google.md): Connect a Google account, choose which data MeasureScale can read, link each site to its GA4 property and disconnect when you want. - [Signing in](https://docs.measurescale.com/getting-started/sign-in.md): MeasureScale has no passwords. Sign in with Google or with a link sent to your email. ## What you can ask - [Find out why your traffic dropped](https://docs.measurescale.com/use-cases/why-traffic-dropped.md): Ask your assistant when your Google traffic fell, which pages and searches lost visitors, and what happened around that date. - [Decide what to write next](https://docs.measurescale.com/use-cases/what-to-write-next.md): Ask your assistant which searches already show your site in Google, where you are close to page 1, and what people ask. - [Refresh pages that are losing visitors](https://docs.measurescale.com/use-cases/refresh-fading-content.md): Ask your assistant which pages are losing Google traffic, how fast, and which searches they are slipping on. - [See which pages and searches earn money](https://docs.measurescale.com/use-cases/what-earns-money.md): Ask your assistant which landing pages and Google searches bring sales, sign-ups and revenue, using Search Console and Google Analytics together. - [Check your site for SEO problems](https://docs.measurescale.com/use-cases/seo-health-check.md): Ask your assistant to check a page's basic SEO, whether Google has indexed it, and which error pages visitors reach. - [See which AI assistants send you visitors](https://docs.measurescale.com/use-cases/ai-assistant-traffic.md): Ask your assistant how many visits came from AI assistants such as ChatGPT, Perplexity and Claude, and which ones sent the most. - [Get a weekly or monthly report](https://docs.measurescale.com/use-cases/monthly-report.md): Ask your assistant for a regular round-up of your Google search traffic and site visits, compared with the period before. - [Check whether a change worked](https://docs.measurescale.com/use-cases/test-a-change.md): Ask your assistant whether new page titles moved your traffic, or how much traffic your pages kept after moving to new web addresses. - [Look after several sites](https://docs.measurescale.com/use-cases/several-sites.md): Ask your assistant how all your sites are doing in one answer, then dig into the one that needs attention. - [Organize your site and keep notes](https://docs.measurescale.com/use-cases/organize-your-site.md): Ask your assistant to note dates like a redesign, group your pages and searches by theme, and report traffic by site section. ## Your data - [How your data is handled](https://docs.measurescale.com/safety/data-handling.md): What MeasureScale reads, what it keeps, what your AI assistant sees and how to disconnect or delete your account. - [Google permissions](https://docs.measurescale.com/safety/google-permissions.md): The Google permissions MeasureScale asks for, why it needs each one, and why it never asks to change your Google data. ## Fix a problem - [You don't see your website](https://docs.measurescale.com/troubleshooting/site-missing.md): What to check when your website is missing from MeasureScale, or your assistant cannot find it. - [Your assistant asks you to reconnect Google](https://docs.measurescale.com/troubleshooting/reconnect-google.md): What to do when your assistant asks you to reconnect Google, or says MeasureScale cannot use one of your sites. - [Your assistant can't find MeasureScale or a tool](https://docs.measurescale.com/troubleshooting/tools-missing.md): What to check when your assistant cannot see MeasureScale, sees fewer tools than you expect, or says a tool does not exist. - [Your assistant says you've reached a limit](https://docs.measurescale.com/troubleshooting/limits-reached.md): What to do when your assistant says the daily allowance is used up, there are too many requests, or a Google quota is reached. ## How it works - [Data windows and freshness](https://docs.measurescale.com/concepts/data-windows.md): How far back each source goes, which days count as settled, which time zone each source uses and how long results are cached. - [What every answer includes](https://docs.measurescale.com/concepts/response-contract.md): What MeasureScale sends with every answer, and how to read freshness, settled days and results that are approximate or incomplete. - [Toolsets](https://docs.measurescale.com/concepts/toolsets.md): MeasureScale groups what it can do into four toolsets. This page lists them and how approval grants them. - [Usage, allowances and plans](https://docs.measurescale.com/concepts/usage-and-plans.md): How your plan's daily allowance works, which questions use more of it, what is free and how to check what you have left. - [Read and write tools](https://docs.measurescale.com/concepts/read-and-write-tools.md): Most tools only read. A few tools change data you keep in MeasureScale. No tool changes anything in Google. ## Methodology - [Content decay](https://docs.measurescale.com/methodology/decay.md): How MeasureScale finds pages that are losing search traffic and classifies pages and the whole site as growing, stable or declining. - [Cannibalization](https://docs.measurescale.com/methodology/cannibalization.md): How MeasureScale finds search queries whose impressions split across several of your pages, and how it scores each conflict. - [Opportunity scoring and striking distance](https://docs.measurescale.com/methodology/opportunity-scoring.md): How MeasureScale fits your site's own click-through-rate curve and uses it to estimate the extra clicks a better position could bring. - [Anomalies and change points](https://docs.measurescale.com/methodology/anomalies-and-change-points.md): How MeasureScale flags unusual days in your search traffic and finds the dates when a lasting shift in traffic began. - [Blending Search Console and GA4](https://docs.measurescale.com/methodology/blended.md): How MeasureScale joins Search Console pages with GA4 landing pages and estimates the sessions, key events and revenue each search query brings. - [Traffic forecast](https://docs.measurescale.com/methodology/forecast.md): How MeasureScale projects daily Search Console clicks or impressions up to 90 days ahead, with 80% and 95% bands. - [SEO experiments and migrations](https://docs.measurescale.com/methodology/experiments-and-migrations.md): How MeasureScale tests whether a change to some pages moved their traffic, and how much traffic redirected URLs kept after a migration. - [Query shapes, branded split and long-tail tiers](https://docs.measurescale.com/methodology/search-shape.md): How MeasureScale sorts your search queries by shape, brand, length and ranking position, and what each split can and cannot show. - [AI assistant referrals](https://docs.measurescale.com/methodology/ai-referrers.md): How MeasureScale counts GA4 sessions that AI assistants such as ChatGPT, Perplexity and Claude send to your site. - [Sampling, thresholds and row caps](https://docs.measurescale.com/methodology/sampling-and-row-caps.md): How Search Console and GA4 limit the data MeasureScale reads, how much each analysis pulls, and how a result tells you it is partial. - [Ranking changes, paths, sitemaps and portfolio](https://docs.measurescale.com/methodology/site-reports.md): How MeasureScale compares rankings between two periods, groups traffic by URL path, reports sitemaps and summarizes several sites. - [Content groups and topic clusters](https://docs.measurescale.com/methodology/organizing-content.md): How you define content groups and topic clusters in MeasureScale, how their rules match pages and queries, and what is not available yet. - [On-page audit and error pages](https://docs.measurescale.com/methodology/on-page-audit.md): How MeasureScale fetches one public page to check common on-page SEO rules, and how it finds error pages in GA4.